Hell's Kitchen has been a storming success this year and our sponsorship of the series gave MFI great prime time exposure. Gary Favell, Chief Executive of MFI commented:
“When ITV informed us that the lead sponsorship slot had become available we didn’t hesitate to seize the opportunity. As the principal retailer of fitted kitchens in the UK, the synergy between the programme and our brand speaks for itself. We’re confident the association with Hell’s Kitchen will raise the profile of MFI to our core audience and attract new customers to our stores. With average viewing figures of 5 million a night, Marco Pierre White and the 10 celebrities proved to be addictive viewing. After a very tough two weeks, Barry McGuigan the Boxing Champion became the Champion of Hell's Kitchen, beating Emmerdale actress Adele Silva. We ran a competition for our customers and the lucky winner was Terry Anderson from Lancashire, he attended the grand final and this is what he thought of this experience: "I was thrilled to have won this great prize and thanks to MFI we were treated like royalty. We even made our entrance on the red carpet!" "We all thoroughly enjoyed the evening and we’re still on a high. The highlight for me was meeting Barry, who I’ve been a fan of since his boxing years and my brother got a hug and kiss from Tara Para Tompkinson!” “I would like to thank the Blackburn store manager, Steven Barnes for all his help in organising the night and his team for helping me with my two new kitchens.” |